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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

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CMO Confessions Ep. 39: Deb Wolf of Integrate

On24- CMO Confessions

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52
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CMO Confessions Ep. 38: Dan Frohnen of Sendoso

On24- CMO Confessions

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Welcome to another CMO Confessions podcast! Data-Driven Marketing. B2C Trends for B2B Marketing.

CMO 52
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Welcome to the Metaverse: Friday’s Daily Brief

Martech

Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We Understanding buyer intent .

Transform 109
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Are You Ready For Marketing 2020?

Marketing Insider Group

But the modern marketing leader must also possess the skills to analyze massive amounts of data from those channels and produce the right kind of content, for the right consumer, at the right time. The 2020 Marketing Department. What about the CMO of 2020?

CMO 93