The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 246

New Technology CMO B2C Marketing 246

Martech

FEBRUARY 9, 2024

They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

Finance 83

Finance New Technology CMO Analytics 83

Adobe Experience Cloud Blog

APRIL 25, 2018

What does it take to be a fearless marketer? The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Director, Product Marketing, GridGain. Maria Pergolino, Chief Marketing Officer, Anaplan.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

OCTOBER 29, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required).

Transform 106

Transform CMO User-Generated Advertising 106

Marketing Insider Group

JULY 15, 2014

The 2020 Marketing Department. The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. What about the CMO of 2020?

CMO 99

CMO Marketing Marketers Entertainment 99

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. Product or segment marketing manager.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO Advertising Advertisers B2C 52