Adobe Experience Cloud Blog

AUGUST 13, 2018

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Adobe Experience Cloud Blog

JUNE 27, 2016

Similarly, with a broad-based marketing approach, marketers use different campaigns to generate leads, including a variety of inbound tactics such as paid advertising, SEO, and webinars, which are then filtered by scoring systems based on desirable attributes determined by audience personas.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

DirectMail2.0

FEBRUARY 26, 2024

After that, you have the ability to – which is why you asked for ads, because after that, there’s a way to set programmatic advertising and reminders out into the interwebs. We have a 14-technology marketing automation platform that would do that, would you be interested in learning more? 0:19:41] MD: Correct. [0:19:41]

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Martech

MAY 20, 2024

There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. Find patterns in customer data to expose new marketing and advertising opportunities.

CRM 68

CRM Retail Analytics Marketing Automation Platform 68