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What is call analytics and how does it deliver key insights to marketers?

Martech

Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics. Many vendors automatically redact personally identifiable information (PII) and consumer financial information from call recordings and transcripts to conform to the PCI DSS.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Instead, I propose a more complex explanation – the web is stuck in a “sucker’s choice” created by the advertising and publishing status quo. I discovered that he graduated from the same law school in the same year as my mother’s ex-boyfriend. Why was Groupon advertising on Fox News? What’s the point of SEO? These are typical.

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