Advertising Brand Management Market Segmentation New Markets 
The CMO Survey
MARCH 28, 2023
Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 Marketing’s Strategic Role Marketing’s role has expanded over the last three years. percent increase this year.
Sprout Social
MAY 9, 2023
Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Which AI technologies enable marketing?
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