Martech

JULY 22, 2021

In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. With programmatic OOH, advertisers can integrate their spend in the channel with other programmatic media. Brandmaker acquires Allocadia for combined marketing ops offering.

CMO 112

CMO Customer Journey Non-Profit Advertising 112

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Martech

APRIL 5, 2022

The responsibilities inherent in marketing attribution roles include: Understanding which channels generate the most leads, sales, and revenue. Predicting/planning marketing and/or advertising spend based on past performance. Marketing attribution has the potential to address this need.

Customer 100

Customer CMO Customer Journey Non-Profit 100