Avinash Kaushik

AUGUST 22, 2022

For your Display Advertising campaigns, picking any Success KPI close to buying (ex: Revenue) usually is a mistake. For performance marketing, you can see this confusion practiced when you create compound metrics. The post Transform Data's Impact: Pick The Right Success KPI! Example 4. A little grab bag for you….

Transform 75

Transform Non-Profit Analytics Key Performance Indicator 75

Digital Marketer

MARCH 25, 2024

We feel a pit in our stomach or a slight racing of the heart when our competitors’ ads or organic content seem to be taking over social media and the internet: Google Ads, YouTube, TikTok, newsletters, LinkedIn, programmatic… And don’t forget traditional advertising. EXAMPLE: Returning to the waterproofing company our team supported.

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. It was mainly responsible for product launch campaigns and advertising initiatives. Together, CMO and CHRO leadership can: Leverage marketing skills to attract talent for all positions.

CMO 128

CMO Finance Key Performance Indicator Transform 128

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices.

Transform 59

Transform Health CMO Key Performance Indicator 59

Avinash Kaushik

JANUARY 4, 2022

Consider that Display advertising is a tiny part of your budget. Media Costs is the amount you have to spend on advertising (a category that also includes your Owned and Earned efforts – after all SEO, Email, Organic Social all cost money). Understanding that will deliver a transformative impact on your business. Wait a minute.

Analytics 90

Analytics Transform Key Performance Indicator Retail 90