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Getting help with customer experience transformation: Best of the MarTechBot

Martech

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

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2 Ways to Take Back the Power in Your Business: Part 1

Digital Marketer

With our heads down, the focus is on the key performance indicators (KPIs) of the necessary activations to achieve the bottom-line goal rather than the focus being on the goal itself. EXAMPLE : The Knowing Agency serves as fractional CMO for a waterproofing company.

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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. In turn, each marketing tactic is driven by profit accountability and key performance indicators (KPIs) that matter to business growth and provide real value.

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How to unlock the power of your marketing technology

Martech

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends.

Transform 125
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A Check-up on the Healthcare Industry in 2023

Set Up

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices.

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How to Future-Proof Your Marketing Org: Webinar Recording & Takeaways

Litmus

This session, moderated by our very own CMO Melissa Sargeant, featured: Angela Connor , Founder and Chief Communications Officer of Change Agent Communications. She said, “How we start the transformation informs its eventual success.”. While key performance indicators (KPIs) are important, you shouldn’t forget about branding.

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. ” Lastly, having an established KPI (key performance indicator) framework is crucial for measuring what you’re doing and getting feedback from people along the way.