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How to make your display campaigns profitable

Search Engine Land

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. One of the most profitable options.

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How to Create an AI Search Optimisation Strategy in 2025

Exposure Ninja

This is where digital PR and strategic content placement come in. Ad placements in AI responses are already impacting our U.S. audience, but UK advertisers need to act now. First-party data from your CRM. It’s about generating natural mentions in places that users trust, and AI tools read.