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A look at martech investment and innovation

Martech

AUGUST 2, 2022

New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management.

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Product Life Cycle CRM Marketing Automation Platform Customer Journey 110
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How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

FEBRUARY 9, 2022

“We were doing really good personalisation on a channel-by-channel level,” explains Saul Lopes, Head of CRM at Currys plc. But what it is, is optimising an existing touchpoint, an existing communication, an existing CRM strategy, and optimising that language in order to say it better. Do I have a robot writing my copy?’

Copywriting 60
Copywriting Communications CRM Product Life Cycle 60
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