Advertising Customer Acquisition Global Marketing Performance Marketing 
Martech
JANUARY 30, 2024
Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. The Sentry team wasn’t only worried about customer acquisition without cookies.
Unbounce
AUGUST 16, 2023
So, What’s on my AI mind today is how is AI adoption being fostered by our tech overlords and how does this change our approach to customer acquisition and activation? [00:04:25] So Alex, you oversee an entire performance marketing team. [00:04:46] So this is a pretty aggressive customer acquisition play to me.
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