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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

Email marketing for hotels hinges on compelling visitors to join their email list, and this usually happens in one of three places: Embedded sign-up form : Website visitors see an embedded form within a webpage on your website advertising your freebie. All email campaigns need to leave the reader knowing what they’re supposed to do.

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How to Respond to the Loss of Third-Party Cookies

Litmus

In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Tracking individual user interactions over time also lets marketing teams understand the typical customer journey, and which campaigns or touch points lead to sales.

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