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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Customer experience. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Employment.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Customer experience. You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth.