Advertising Customer loyalty Market Segmentation New Technology 
Use Insider
APRIL 12, 2023
To keep up with changes in customer behaviors and maximize ongoing sales, brands should move from traditional customer journey marketing to the customer loyalty loop. These milestones determine your customer lifecycle stage segments. But that doesn’t have to be the case.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Scoring systems can be tested as well as segmented in a customer’s database. Target customers. Target customers. Salesforce serves.
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