Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Now, I’d like to give back by sharing a glimpse into Adobe’s ABM strategy and how our teams execute some of the top-performing marketing.

Direct Mail 96

Direct Mail Inbound Marketing Thought Leadership Marketing 96

Exposure Ninja

AUGUST 11, 2023

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Exposure Ninja

AUGUST 11, 2023

What is Marketing? According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it. What’s Next?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Rock Content

SEPTEMBER 18, 2017

There are radical changes happening in technology right now that are reshaping how people consume media and how brands do marketing. Research shows that high-performing marketers emphasize people over data, technology and even strategy. You don’t just “do” inbound marketing or native advertising and expect results.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45