Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Savvy marketers go after channels where they have a competitive advantage. There are optional and mandatory channels. Eric Serdar, Snr.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? The advertising is distinct and heartfelt. You can spot their brand ads.

CMO 59

CMO Direct Mail Thought Leadership Advertising 59

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Now, I’d like to give back by sharing a glimpse into Adobe’s ABM strategy and how our teams execute some of the top-performing marketing.

Direct Mail 96

Direct Mail Inbound Marketing Thought Leadership Marketing 96

Businesses Grow

OCTOBER 23, 2023

Brand marketing versus performance marketing There are two different kinds of marketing expenditures, and budget discussions get cloudy if we don’t clearly differentiate our marketing spend and the goals. Be sensitive to the strategic needs of the business and be prepared to pivot.

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Martech

APRIL 25, 2022

. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. . What it is.

Direct Mail 99

Direct Mail Customer Acquisition User-Generated B2C 99

Exposure Ninja

AUGUST 11, 2023

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Exposure Ninja

AUGUST 11, 2023

What is Marketing? According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it. What’s Next?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52