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Data privacy legislation: what display advertisers need to know

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The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. It’s not yet known to what extent ePrivacy will impact data-driven marketing. Why is data-privacy legislation needed?

article thumbnail

Data privacy legislation: what display advertisers need to know

Bannerflow

The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. It’s not yet known to what extent ePrivacy will impact data-driven marketing. Why is data-privacy legislation needed?

article thumbnail

Data privacy legislation: what display advertisers need to know

Bannerflow

The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. It’s not yet known to what extent ePrivacy will impact data-driven marketing. Why is data-privacy legislation needed?