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How to choose a content marketing automation platform

Welcome Software

In 1917, most advertising was blunt and direct, but in the following 100+ years, consumers have become desensitized to typical marketing strategies. As a result, companies have turned to new forms of marketing to reach their audience. In other words, quality content marketing must be both good content and marketing material.

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How to choose a content marketing automation platform

Welcome Software

In 1917, most advertising was blunt and direct, but in the following 100+ years, consumers have become desensitized to typical marketing strategies. As a result, companies have turned to new forms of marketing to reach their audience. In other words, quality content marketing must be both good content and marketing material.

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8 Content Lifecycle Management Stages (And Best Practices)

Welcome Software

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. The last bucket, paid media, is your typical paid advertising for content promotion. This includes everything from PPC to paid influencers marketing to native ad placement.

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What is email marketing and how are platforms helping brands succeed?

Martech

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. The benefits of email marketing platforms. The centrality of data and the need for updated technology.