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Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. From this insight, I see that the issue is product-market fit.

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How High-Performing Companies Use North Star Metrics In Practice

CXL

Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. The Customer Success Manager is responsible for “going deep” and increasing the average number of features used by each user. Manny Medina, Outreach CEO [via Latka].