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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. These tools can be purchased as stand-alone technology or integrated with more advanced digital advertising platforms. Brands should not be spying on shoppers, looking to badger them to buy something.

Transform 127
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Top 5 search marketing trends and 3 must-haves for 2023

Search Engine Land

Advertising with a purpose : Consumers are gravitating toward brands including sustainability initiatives as part of advertising and marketing efforts. Online shoppers are likelier to buy from brands with a strong local presence and engagement with their consumers. Your success plan.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

As surely as birds fly south for winter, shoppers start hunting for cozy sweaters and boots when the temperature drops. Start in November to capture those early bird shoppers. But get it right, and you’ll ride the seasonal waves to PPC success. Conversion rate : Are your seasonal shoppers pulling the trigger?