Martech

MARCH 15, 2022

Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. So, advertisers are experimenting with different cross-channel engagements around these big events like March Madness. Search, contextual advertising and retargeting.

Tentpole 105

Tentpole Advertising Advertisers Digital Marketing 105

Martech

JULY 27, 2021

What this means is that behind the scenes, advertisers have been experiencing a more streamlined and up-to-date adtech process that was previously unavailable for advertisers of Olympics programming on the web. Better UX for advertisers. And Ricola broke ground earlier this year by becoming a first-time Super Bowl advertiser.

Tentpole 109

Tentpole Management Advertising Advertisers 109

On24- CMO Confessions

MARCH 18, 2021

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.

CMO 52

CMO Tentpole B2C Retail 52