article thumbnail

The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

According to LinkedIn, 87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth, but misalignment between both teams can damage financial performance. It’s easier to adapt and change a digital marketing strategy. Affiliate Marketing. B2C Digital Marketing.

article thumbnail

What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. What type of content is better for each stage of the buyer’s journey. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Affiliate Marketing.

article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Direct to Consumer (D2C or DTC) Direct to Consumer (D2C or DTC) refers to businesses that sell products directly to customers. They may be run on search engines, social media or on other websites.

PR 52