Exposure Ninja
AUGUST 11, 2023
The different types of digital marketing include your website, content marketing, search engine optimisation, social media, pay-per-click ads, influencer marketing, video marketing, digital PR, affiliate marketing and email marketing. What’s the Difference between Marketing and Advertising?
Martech
SEPTEMBER 26, 2022
With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. B2B fintech marketing. Get MarTech! In your inbox.
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Hubspot Marketing
OCTOBER 17, 2023
Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. AI will change the affiliate marketing game. “As
Buffer Marketing
OCTOBER 24, 2023
After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies. I also kept writing, mostly for affiliate marketing agencies, as a side hustle.
Exposure Ninja
OCTOBER 17, 2023
Differences Between B2B and B2C Marketing Funnels Your marketing funnel needs to suit the user personas of your target customers. Depending on your customer base, how customers navigate your marketing funnel changes. Other benefits include: Flexibility — A marketing funnel can track a wide range of customer interactions.
Exposure Ninja
OCTOBER 16, 2023
Affiliate Marketing Affiliate marketing is similar to influencer marketing but works in a different way. The type of marketing channels and tactics you use will also depend on the kind of customers you have — whether you are selling to businesses or individuals.
Marketing Insider Group
MAY 17, 2023
Paid ads can work well in B2C by targeting customers seasonally. To study a successful case, consider the digital marketing examples from Zappos, which gets a substantial portion of its business from paid ads. Basically, affiliate marketing allows you to pay for an endorsement.
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