MarketingOps

NOVEMBER 29, 2024

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Marketing 130

Marketing Marketers Finance New Technology 130

SmartBrief - Marketing

SEPTEMBER 18, 2023

Perceived challenges and counter-arguments In our experience, sellers have been relatively slow to adopt this new technology for a few reasons. Some sellers worry that they will only secure one-off purchases because they don’t own the customer data like they would with a DTC conversion where they would be able to initiate CRM activity.

Advertising 52

Advertising Advertisers Non-Profit Affiliate Marketing 52

Lusha

NOVEMBER 11, 2024

These can include: Direct sales of products or services Regular subscriptions Licensing fees Advertising income Affiliate marketing commissions Knowing your main revenue sources helps you understand where your money comes from and where you can grow the most. Main Sources of Revenue Each business has its own mix of revenue sources.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52