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Why You Should Treat Partner and Customer Acquisition the Same Way

Adobe Experience Cloud Blog

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Pursuing High-Performance Partners. Qualifying Your Strategy.

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Important Marketing Terms You Should Know

Exposure Ninja

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

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