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Why You Should Treat Partner and Customer Acquisition the Same Way

Adobe Experience Cloud Blog

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.

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CLV: The metric that means money

Martech

This is the prize that marketing is working towards The cost of customer acquisition When thinking about long-term profitability, I for one, would like to overlook the cost of sales as an annoying nit, but I can’t. The customer acquisition cost (CaC) has to be paid back before the customer is profitable.

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Winning the B2B race from sales to profitability

Martech

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. Your company must add customer marketing to its palette. The path from startup to successful business is a marathon, not a sprint.

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2022 CPL and CAC Benchmarks [HubSpot Research]

Hubspot Marketing

However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.

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7 value-added assets to engage and upsell customers

Martech

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

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Marketers bullish on digital engagement: Thursday’s Daily Brief

Martech

And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Anecdotally and through observation we know this to be true.

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