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What is call analytics and how does it deliver key insights to marketers?

Martech

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Optimized marketing campaigns. Sales rep coaching/evaluation.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

I discovered that he graduated from the same law school in the same year as my mother’s ex-boyfriend. Much like I’m disappointed that I couldn’t dig up any fun stories about Patel’s law school years, The Verge seems upset at how devoid of drama the SEO industry truly is. It’s about you – the person reading this piece.

SEO 125