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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. Part of this is to optimize the working relationship between marketers, designers, and copywriters.—Oli Digital Marketing Metrics. Modern marketers have access to a long list of metrics.

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Digital Marketing Marketing Strategy Marketing Marketers 134
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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

FEBRUARY 16, 2022

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. However, being a relatively new technology early-stage CDPs come with their own set of challenges. It is easy for marketers to replicate results that get these conversions.

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Customer CRM eCommerce Customer loyalty 52
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