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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a new technology, product, or demographic that might be complementary to your company in the future. Chris Weaver.

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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. However, being a relatively new technology early-stage CDPs come with their own set of challenges. It is easy for marketers to replicate results that get these conversions.