Remove Analytics Remove Copywriting Remove CRM Remove Whitepaper
article thumbnail

How to use landing page sales funnels to convert more visitors

Unbounce

Content downloads : Offering ebooks, whitepapers, and other resources. With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly.

article thumbnail

17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Clear copywriting and editing skills. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Research and analytical skills. Conducting analytical projects to improve blog strategies/tactics. Conduct research for key marketing campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. Write case studies, eBooks, white papers, etc.

PR
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

CXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Google Analytics and CRM) used to track them. Any marketing automation , social media, analytics, and performance tools you use. Usage policies. Marketing software. Automated replies.

article thumbnail

Lead generation for marketing agencies: 9 actionable strategies

Unbounce

Analyze the results : Use analytics to determine which variant performs better. With Unbounce, you can use our AI copywriting tool, Smart Copy , to help as well. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists.

article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. By segmenting audiences based on Google Analytics and CRM data, you can create highly personalized ads to re-engage people that have shown intent. Personalization. What compels your team?

article thumbnail

The Ultimate Content Marketing Guide

Pam Didner

White papers. Here are some examples: marketing automation and CRM integration, content management library in different countries, translation using machine-learning etc. To be able to really measure content’s impact, you need to have the back-end connected and track the lead’s engagement from marketing automation to CRM.