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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

B2B Marketing Tool: Overloop Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses. Overloop helps marketers with lead generation in a few ways: Automated email sequences: Enables sending personalized email campaigns to nurture leads effectively.

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What is account-based marketing today and how has the space evolved?

Martech

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. The goal is to streamline the “hand-off” of leads from marketing to sales.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. Can you, you know, all of those things.”

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. Can you, you know, all of those things.”