Analytics Customer Acquisition Global Marketing Performance Marketing 
Martech
JANUARY 30, 2024
Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.
Unbounce
AUGUST 16, 2023
Something that I want to just call out to our listening audience is this role, growth marketing and having VPs of growth marketing, is an emerging and very important role in today’s marketing stack. They’ve got to deliver revenue, performance measurement, analytics, forecasting, and so on.
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