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Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey. Tweet this ?. Download the guide ?.

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Demand Generation Marketing: A Five-Minute Guide

Adobe Experience Cloud Blog

Ad blockers, email opt-outs, and even new laws, like GDPR, have given consumers more control over which brands they engage with—and they can easily reject brands that fail to respect their communication preferences. And the more details you can include, the better. But you also need to understand the best way to get it to your audience.

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How to Grow Your Local Business During Uncertain Times

Neil Patel

It’s loaded with sales engagement tools, pricing functionality to help you deliver complex quotes, and analytics software to measure what’s working (and what isn’t). For instance, if you’re a law firm, you’re paying on average $10.96 Use Analytics to Track and Improve Site Performance. Improve Your Digital Marketing Strategy.

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6 things martech vendors don’t want you to know

Martech

A direct mail vendor, for example, will understandably make it a breeze to send gifts to customers in the mail. Another example: An analytics vendor may make it easy to determine the efficacy of marketing programs, but will it be able to survey customers to find out which would work better?

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?), I’d hire a video marketing team to create behind-the-scenes videos for my law practice and/or I’d hire a personal assistant to take care of all the tasks that get in the way of me creating more content. asks @derekflanz.

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Marketing Tech Stack Audit Guide for Marketing Operations

MarketingOps

This might include but is not limited to: A/B testing CRM SEO Advertising Affiliate marketing Campaign performance analytics Chatbots Content management Content marketing Conversion optimization Customer data Customer service Customer support Data management Direct mail Email marketing Lead generation Lead nurturing Lead scoring Marketing automation (..)

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more. Leverage Technology : Utilize marketing automation, AI, and data analytics tools to enhance your CBM efforts.

CRM