Adobe Experience Cloud Blog
JANUARY 28, 2014
Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.
Adobe Experience Cloud Blog
OCTOBER 13, 2016
Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.
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Duct Tape Marketing
JUNE 1, 2017
And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. According to the Direct Marketing Association , automated email campaigns generate 21 percent of email marketing revenue while triggered campaigns generate 75 percent of email revenue.
Martech
MAY 20, 2024
There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. Analytical Focus. Sample use case. Potential weak spots. Campaign Focus. Sample use case.
DirectMail2.0
FEBRUARY 26, 2024
Morgan DiGiorgio , Senior Vice President of Sales and Marketing at DirectMail2.0 , joins Deborah Corn to discuss their recent MarketEdge event, and how their platform drives revenue and harnesses the marketing opportunities. Morgan also offers some practical examples of DirectMail2.0’s No more spray and pray. Well, nice.
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