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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. “There’s so many different ways you can use data and analytics along the consumer journey,” Weir said. Do we have the team to do it?

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How to Conduct a Social Media Audit in Just 30 Minutes

Neil Patel

Otherwise, you risk wasting time, energy, and money on flawed campaigns. In this post, I’ll show you how to perform a social media audit in just 30 minutes. These will be categories that list account information and key performance indicators. It also offers an awesome analytics page to boot. Don’t worry.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. How the Twitter Algorithm Works. Brand advocate.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Don’t ignore other barometers, such as customer satisfaction ratings, qualitative reviews, and your Net Promoter Score. Google Analytics. Get the full picture of your B2B social media efforts with Google Analytics.

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Unlocking org-wide impact: The benefits of a social media center of excellence

Sprout Social

This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs). She says, “Key social metrics should match the questions being asked by leadership at your company.” They centralize social strategies and deliver on organizational goals and objectives.

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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. To document your workflow, visualize the progression of all the tasks to move a content asset from the idea stage to distribution and promotion. Set performance standards.