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17 social media management tips for productivity and organization

Sprout Social

This is where metrics and key performance indicators (KPIs) come into play. Once you set your goals, identify the key performance indicators (KPIs) you’d like to use to measure your success. Repurposing your top-performing content saves you time and energy. to achieve your goals?

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How I Grew a $200 Side-Hustle Etsy Shop Into a Multi-6-Figure Business

Buffer Marketing

I decided to aim for smaller boutiques, cold pitching retailers via email, and spend the rest of my energy focusing on direct-to-consumer sales. Every few weeks, I take a look at my analytics to see what’s resonating (the number of shares is one of my favorite key performance indicators).

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How I Grew a $200 Side-Hustle Etsy Shop Into a Multi-6-Figure Business

Buffer Marketing

I decided to aim for smaller boutiques, cold pitching retailers via email, and spend the rest of my energy focusing on direct-to-consumer sales. Every few weeks, I take a look at my analytics to see what’s resonating (the number of shares is one of my favorite key performance indicators).

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. “There’s so many different ways you can use data and analytics along the consumer journey,” Weir said. Do we have the team to do it?

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Unlocking org-wide impact: The benefits of a social media center of excellence

Sprout Social

This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs). She says, “Key social metrics should match the questions being asked by leadership at your company.” They centralize social strategies and deliver on organizational goals and objectives.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. This renewable energy leader runs social media accounts in multiple languages, live events, and awareness campaigns that have reached upwards of 1.2 Google Analytics. What metrics and data will you monitor? UTM Parameters.

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Content Repurposing: Transforming Old Content into New Opportunities

Rock Content

Adapting one idea to create multiple pieces requires less energy, money, labor, and time than starting over from scratch with each new post. Long-form, evergreen content is naturally going to be your best bet, but you also want to look at performance. Use an accessible tool like Google Analytics to identify your top performers.