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Adobe Experience Cloud Blog
NOVEMBER 8, 2016
Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–
Duct Tape Marketing
OCTOBER 8, 2023
How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. You see, as marketers we often forget that less can be more; but not when it comes to knowledge and expertise!
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On24- CMO Confessions
APRIL 22, 2021
Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. In today’s episode, Pierre and Cheri Keith, Head of Strategy and Research at ON24, discuss Pierre’s experience going from music producer to MarTech producer, the challenges facing CMOs today and how AI could enhance marketing.
Martech
JANUARY 13, 2022
Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.
Sprout Social
JUNE 26, 2023
Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features. This is where businesses must leverage advanced technology. Complement your market research with data sources.
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