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How to Become a Fractional CMO

Duct Tape Marketing

The key to successfully managing this type of schedule? Having excellent project management skills and being able to prioritize tasks effectively across all your clients’ projects. Today’s digital age necessitates tech-savvy leaders who can navigate the sea of data analytics, AI-powered tools, and automation platforms.

CMO 75
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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

Marketing organizations in this digital age need a new blend of talent. The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. While it’s easier to teach someone how to use a new technology, developing strategic skills takes time.

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CMO Confessions Ep. 41: Pierre Custeau of MRP

On24- CMO Confessions

It helped really manage those conversations. As things were moving over to digital, I felt it was a brand-new world out there, and I really felt that marketers in particular would be so well-served with the new technology that I needed to double down on that and say, “Hey, I want to build technology for marketers.”

CMO 52
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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketing analytics to prove and improve business impact. Lead management. Marketo Engage includes five essential capabilities: content personalization, cross-channel engagement, experience automation, sales partnership, marketing impact analytics. Mobile to communicate with customers using mobile devices.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features. This is where businesses must leverage advanced technology. Talk to stakeholders who regularly interact with customers.