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Don’t forget to think about other marketing formats too, like whitepapers, out-of-home marketing campaigns, one-pagers for events, and so on. YouTube videos and of course, TikTok) Downloadable templates ( man , do people love those) Each type of content mentioned, can be transformed into another type of content mentioned.
A cohesive part of social media management: Amplify is part of Hootsuite, so managing employee advocacy feels more like a natural extension of social media management. You dont have to use multiple tools, and you can get your advocacy metrics in the same place as your other social analytics. Whats lacking/missing?
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