Analytics Succession Planning Thought Leadership 
The Marketing Operations Leader
JANUARY 2, 2025
Certifications to Consider: Google Analytics, HubSpot Marketing Automation, Salesforce Administrator, Marketo Certified Expert, Digital Marketing Institute (DMI) Certified Digital Marketing Professional. Thought Leadership: Publish content, speak at conferences, and lead internal workshops.
Adobe Experience Cloud Blog
DECEMBER 10, 2019
Third, consider the power of succession planning as it relates to your key roles and critical processes. Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. Do you want to move beyond funnel analytics? Strengthen Marketing’s leadership voice.
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