Marketing Insider Group

AUGUST 11, 2011

I think the role of Marketing is to transform our companies into a customer-driven enterprise. In classic B2C companies marketing owns the P&L for the brands they manage. The coveted position in those companies is the brand manager who essentially acts as the CEO of that brand’s business.

Transform 83

Transform Outbound Marketing Copywriting B2C 83

Marketing Insider Group

JANUARY 6, 2020

Speakers include experts in brand building, marketing, copywriting, and SEO from some of the most successful brands in Europe and the world. Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more. Brand Manage Camp.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. And Thanks to Elizabeth Brenner for copywriting and editorial services. Related Posts: Need to Drive Leads?

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. And Thanks to Elizabeth Brenner for copywriting and editorial services. Related Posts: Need to Drive Leads?

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70