Remove B2C Remove Brand Management Remove Social Media Marketing Remove Transform
article thumbnail

The Future of B2B Marketing: It's Social

Marketing Insider Group

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. David starts with this great point: The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures.

article thumbnail

Confessions Of A B2B Marketer

Marketing Insider Group

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. Marketing will always need to focus on planning and strategy, almost by definition, for our companies. All rights reserved.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal.

article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal.

article thumbnail

The Best Marketing Conferences of 2020

Marketing Insider Group

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. B2B Marketing EXPO – London. Brand Manage Camp.

article thumbnail

Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. All rights reserved.

article thumbnail

Social Media and the Case for Marketing Optimism

Marketing Insider Group

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. All rights reserved.