Remove B2C Remove Branding Remove Customer loyalty Remove Social Media Marketing
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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Here’s how digital marketing services can boost your business, and which ones you need to make the biggest impact with only a small chunk of your marketing budget. Why Spend Your Budget on Digital Marketing Services? Connecting with your customers digitally means building trust and establishing a loyal relationship.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

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How to strategically use social media to drive a digital transformation

Bannerflow

Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. An effective social media strategy can further develop customer loyalty, provide agility, and meet your wider business goals.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Customization produces brand loyalty. Retain customers.

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Social Media and The Brand

Marketing Insider Group

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It is so much bigger.

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Finding The Time To Tweet or Blog?

Marketing Insider Group

For me, the objective is mainly leadership, personal branding but with an eye toward corporate brand advocacy: I strive to be a positive voice for my personal and employer brand. It may take some time to initially ramp-up and build up your network on the social platforms. It’s no longer optional.

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Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

I think the answer depends on the marketing objectives. B2B Marketers cannot ignore this channel and need to continue advocating for our brands and with our senior executives to get more involved, become more visible and to engage with customers in this channel. But growth in this space is sure to continue.