Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Search Engine Land
APRIL 17, 2024
But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article.
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