Search Engine Land

APRIL 5, 2023

While we’ll never know all the reasons for this, it likely has to do with a few factors: Low search volume compared to B2C searches. Niche, industry-specific search terms that Google doesn’t understand. Ambiguity with B2C searches (e.g., “security solutions,” “renewable energy,” etc.).

B2C 105

B2C Advertising Advertisers Energy 105

Search Engine Land

NOVEMBER 16, 2022

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. And those who cut or stop marketing efforts altogether.

B2C 97

B2C Health Marketing Marketers 97

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. Get the daily newsletter search marketers rely on. perform instead of giving them a blanket rating.

eCommerce 114

eCommerce Advertising Advertisers B2C 114

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. organic search, social, or referral), they rarely segment their audiences by behavior, demographics or conversions. How should B2B marketers use GA4?

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customer Journey 129

Customer Journey SEO Customer Logistics 129

Search Engine Land

NOVEMBER 14, 2023

A solid search marketing strategy requires a customer experience plan as its core. Brand logos and testimonials are nice, but how can you ensure this feels as robust as possible? Get the daily newsletter search marketers rely on. As a concept, this needs to be true to the brand. This is a critical question.

Price 117

Price eCommerce Manufacturing SEO 117

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article.

Whitepaper 107

Whitepaper Analytics User-Generated Key Performance Indicator 107

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Posted by MiriamEllis.

Search Marketers 60

Search Marketers Food Price Marketing 60

Search Engine Land

SEPTEMBER 25, 2023

(Note: Google Search Partners and display campaigns produce particularly weak lead quality.) Instead, integrate your CRM data to understand cost per down-funnel metrics (for B2B) or cost per CLTV (B2C and ecommerce). Dig deeper: 3 steps for effective PPC reporting and analysis Get the daily newsletter search marketers rely on.

CRM 121

CRM eCommerce B2C Analytics 121

Search Engine Land

OCTOBER 18, 2023

Dig deeper: The search marketer’s new imperative: Capturing first-party data 4. New advertisers, especially in B2C, often struggle with highly competitive (i.e., Because if you discover you don’t have enough budget, you might not be able to target top markets. Get the daily newsletter search marketers rely on.

B2C 118

B2C Advertising Advertisers Product 118

Search Engine Land

JULY 28, 2023

Get the daily newsletter search marketers rely on. This is as expected, though, because: The conversion journey starts with non-branded paid search. That is mainly done through email marketing. Qualified prospects eventually buy through organic and paid branded search. SUBSCRIBE See terms.

Advertising 97

Advertising Advertisers Customer Journey CRM 97

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

Pharmaceutical 98

Pharmaceutical Whitepaper Millennials User-Generated 98

Martech

SEPTEMBER 17, 2021

Good morning, Marketers, MarTech is still buzzing. For me, I still can’t wait to see what a brand like Michael Kors is doing to navigate a cookieless future. But there could be even wider implications for search engines and search marketers if the moratorium were to actually take effect.

B2C 108

B2C Advertising Advertisers Search Marketers 108

Search Engine Land

JULY 18, 2023

You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). The stock market. If you’re in B2C, consumer confidence, inflation and jobs are key. Get the daily newsletter search marketers rely on. Signals to watch include: Consumer confidence ratings. The monthly jobs report.

SEO 97

SEO Real Estate Transform Manufacturing 97

Search Engine Land

FEBRUARY 28, 2023

Follow these best practices when running enterprise PPC campaigns for B2B brands. They need to know that other significant brands trust your brand and that you have the security measures to keep their data safe. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

CRM 93

CRM Finance B2C Advertising 93

Search Engine Land

JANUARY 31, 2023

The media giant also improved the experience of working with influencers, a value-add to advertisers who seek to focus on their brand awareness budgets over direct response. Influencers are a large part of B2C advertising budgets, and Meta has recognized that marketers want to leverage user-generated content on brand channels with paid media.

Advertising 95

Advertising Advertisers Whitepaper B2C 95

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.

B2C 66

B2C SEO CRM User-Generated 66

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Absolutely scale them for every individual, so you can guarantee that the brand voice is consistent.

Customer Journey 88

Customer Journey Marketing Automation Platform CRM User-Generated 88

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It is so much bigger.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Martech

APRIL 25, 2022

Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Said Miriello, “He saw this as a sign of destiny and he decided that this would be the name of the brand.

Shoppers 96

Shoppers Retail Shipping B2C 96

Orbit Media Studios

MARCH 8, 2022

In 2022, the search results look more like a bridal magazine. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. “Google’s consistent evolution of the SERPs isn’t designed to help you as a content creator, but to keep users on Google’s search. Use account-based content marketing.

SEO 104

SEO B2C Transform User-Generated 104

Digital Marketer

DECEMBER 21, 2023

Around 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. This aspect is only going to grow in 2024.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Search Engine Land

JUNE 22, 2023

Our team at Eyeful Media has been actively testing the generative AI search environment. We believe it will provide publishers value and create SEO opportunities for B2B and B2C brands. The most significant B2B and B2C SEO opportunity is an AI snapshot carousel position earned with subject matter expert content.

B2C 94

B2C SEO Logistics User-Generated 94

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. “Hey Siri, lead a protest.” Why we care.

Customer 96

Customer Search Marketers Branding Product 96

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Dig deeper: How one tech company is doing marketing without cookies Why we care.

Retail 98

Retail Shoppers Management Branding 98

Welcome Software

OCTOBER 23, 2022

While some people were upset that the brand replaced the 30-year-old original stop-motion ad, that didn't stop Hershey's sales from growing 12% that year. Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

While some people were upset that the brand replaced the 30-year-old original stop-motion ad, that didn't stop Hershey's sales from growing 12% that year. Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Martech

NOVEMBER 12, 2021

And then there’s the reported practice of simply copying a successful product and putting Amazon branding on it. The event, put together by Jared Orkin, VP of Product Strategy at Adbeat and an Amazon and Shopify expert, and Brandon Furhmann, a successful Amazon Seller with his own Kitchenware Brand, did not just attract sellers.

Price 95

Price Manufacturing Search Marketers Product 95

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? It’s no longer optional.

B2C 86

B2C Telemarketing Customer loyalty Marketing Mix 86

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. The interview has been edited for length and clarity. )

Retail 104

Retail Customer Shoppers eCommerce 104

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Martech

JULY 18, 2023

Brand Amplifier features. “As As search becomes more of a mature offering within Sam’s Club, we have to constantly be innovating,” said Josephs. The latest improvements to MAP come through the “Brand Amplifier,” which amounts to an improved design and ease-of-use for advertisers, and more touchpoints where brands can reach members.

Retail 87

Retail eCommerce Advertising Advertisers 87

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! I think the answer depends on the marketing objectives.

Telemarketing 81

Telemarketing Customer loyalty B2C Inbound Marketing 81

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author.

Telemarketing 65

Telemarketing B2C Inbound Marketing Customer loyalty 65

Marketing Insider Group

AUGUST 26, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JULY 1, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 68

Telemarketing B2C Inbound Marketing Customer loyalty 68