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Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events

Sprout Social

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Michelle Wine Estates, and so many other superstars). We’re up to 4000 registrants and the event is more than two weeks away.

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– 91% of successful users agree that marketing automation is “very important” to the success of their overall marketing.– Consider involving the following people: Hiring manager.