Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Martech

OCTOBER 11, 2021

.” The cloud, SaaS, the subscription model — plus an environment which is making digital transformation mandatory — all come together then to support the concept of long-term customer success over transactional account management. Is there another step to be taken? Stepping up to customer love. ” A sense of community.

Customer 90

Customer Real Estate Transform Succession Management 90

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Michelle Wine Estates, and so many other superstars). We’re up to 4000 registrants and the event is more than two weeks away.

Promotion 81

Promotion Thought Leadership CMO B2C 81

Base.ai

MAY 16, 2019

For others, customer success is also taking on revenue-related elements, such as quarterly business reviews, recurring revenue , cross-sell , or expansion; or marketing-related aspects such as advocacy–be it reviews, event speakers, advisory councils, success stories, and more.

Customer 52

Customer Health Customer Journey Succession Management 52

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? If you've ever been a customer success manager, you'd be an ideal candidate because I know customer success professionals out there. In fact, that's predominantly my clients right now.

Branding 91

Branding B2C Price Education 91

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– 91% of successful users agree that marketing automation is “very important” to the success of their overall marketing.– Product or segment marketing manager. Marketing operations lead.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

Marketing Automation Platform 119

Marketing Automation Platform CRM Direct Mail Price 119