New Results from the Fall 2023 Edition of The CMO Survey
The CMO Survey
SEPTEMBER 27, 2023
B2B (which favor LinkedIn and company blogs) and B2C (which favor Instagram and Facebook) companies use influencers differently. Impact of Influencers Continues to be Weak: While marketers’ current use of influencers (5.9%) has not reached the 7.5% of marketing budgets. Three different reports summarize these and other 31 st edition results.
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