B2C Conversational Marketing Customer Acquisition Email Marketing 
CXL
JUNE 16, 2022
Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. B2C or B2B, all marketing is people talking to people.
CXL
JUNE 2, 2020
Or email marketing tools. Instead of doing the hard work of gathering insight from customers and discovering open positions in the market, companies look at their competitors for direction. Original thought is hard, so marketers use messaging they’ve seen before. Mailchimp is number one in email marketing.
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