B2C Conversational Marketing Customer Journey eCommerce 
Martech
DECEMBER 29, 2023
Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. Yes, the aim is to make both digital and physical experiences available for every customer journey upon request.
Marketing Insider Group
FEBRUARY 5, 2024
HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.
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